NEWS Q2 2025 Earnings Report

Quarter Ending: June 30, 2025 (Includes July performance data through August 21 subscribers)
Filed by: TNW News Management

Overview

WNEWS/TNW News has completed a stable and strategically significant second quarter for 2025, reflecting notable growth across several digital and media platforms despite some minor setbacks in programming output. This quarter includes updated analytics up to August 21 for YouTube subscriber metrics.

YouTube Channel Performance (Combined: Quick Weather Today, Quick Weather Weekend, AthleTunes & TNW News)

• Subscribers Added (through August 21):
  Moderate growth in audience base, contributing to a steady expansion of brand awareness and content reach.
• Watch Time:
  23 hours total watch time across all YouTube properties, showing ongoing viewer engagement.
• Revenue:
  $0.00 for Q2; TNW News remains non-monetized by choice on video platforms during brand growth phase.
• Expenditures:
  $0.00 – No operational costs accrued this quarter for hosting or bandwidth due to free website hostingprovided by TNW News’ website partner. This was a one-time courtesy extended to TNW News by the hosting provider following a strategic assistance initiative led by the CEO and Operations Manager.

Digital Platform Growth

• TikTok (TNW News / M2):
  Continued steady growth in reach and engagement.
• Instagram:
  Steady growth pace, with rising daily impressions and story interactions.
• Twitter, X, and Slack combined presence:
  Overall growth remains stable, with increased user retention and external content shares.
• Website Traffic:
  +100% growth in website visits compared to Q1 2025.
  Click-through rates, including discounted corporate CTRs, are up by 50%.
  Website Hosting & Customer Service Day participation: +50% rise in usage and interaction.

Content Operations

• Local and National Articles:
  Output increased by 50% compared to Q1, driven by both AI-assisted and human-reported articles.
• AI Integration:
  Use of AI significantly improved newsroom efficiency during hurricane season and Hurricane Operations Center responses.
  AI is now part of everyday workflow (with limited-scope implementation) and credited for faster turnaround times during breaking weather events.

Podcast & Weekend Programming

• Quick Weather Weekend (YouTube & Podcast):
  Down in performance due to scheduling conflicts during Q2 and projected into Q3.
  Plans are underway to revise production cadence and improve scheduling for fall episodes.

Q2 Summary

Despite zero direct revenue this quarter, WNEWS and TNW News saw critical brand and infrastructure growth. AI tools enhanced editorial and weather operations. All key social platforms showed upward trends. Web performance doubled. The organization remains committed to quality, reach, and scalable volunteer-led operations as it prepares for a busy fall season.

Filed by:
Todd Nardone, General Manager & Operations Director
TNW News LLC
August 1, 2025